<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2007-05-22</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000108601</issuerCik>
        <issuerName>WRIGLEY WM JR CO</issuerName>
        <issuerTradingSymbol>WWY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001184649</rptOwnerCik>
            <rptOwnerName>PEREZ WILLIAM D</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>410 N. MICHIGAN AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CHICAGO</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>606114213</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>President and CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5000.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option(Right to Buy)07-O</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>58.06</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2007-05-22</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>284000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2008-05-22</value>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2017-05-22</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>284000.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>284000.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy)-WDP-06 Reg</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>46.83</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2007-10-20</value>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-10-20</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>300000.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>300000.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy)-WDP-06-Premium</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>62.28</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2007-10-20</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-10-20</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>250000.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>250000.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The Option vests in four equal annual installments beginning on May 22, 2008.</footnote>
        <footnote id="F2">The Option vests in four equal annual installments beginning on October 20, 2007.</footnote>
        <footnote id="F3">The option vests in four equal annual installments beginning on October 20, 2007.  The option is a premium stock option and the price is equal to 133% of the closing price of the Company's Common Stock on the NYSE on Friday, October 20, 2006.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: /s/ Mark Monroe under POA for William D. Perez</signatureName>
        <signatureDate>2007-05-23</signatureDate>
    </ownerSignature>
</ownershipDocument>
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X0202
4
2007-05-22
0
0000108601
WRIGLEY WM JR CO
WWY
0001184649
PEREZ WILLIAM D
410 N. MICHIGAN AVENUE
CHICAGO
IL
606114213
1
1
0
0
President and CEO
Common Stock
5000.00
D
Stock Option(Right to Buy)07-O
58.06
2007-05-22
4
A
0
284000
0
A
2008-05-22
2017-05-22
Common Stock
284000.00
284000.00
D
Stock Option (Right to Buy)-WDP-06 Reg
46.83
2007-10-20
2016-10-20
Common Stock
300000.00
300000.00
D
Stock Option (Right to Buy)-WDP-06-Premium
62.28
2007-10-20
2016-10-20
Common Stock
250000.00
250000.00
D
The Option vests in four equal annual installments beginning on May 22, 2008.
The Option vests in four equal annual installments beginning on October 20, 2007.
The option vests in four equal annual installments beginning on October 20, 2007.  The option is a premium stock option and the price is equal to 133% of the closing price of the Company's Common Stock on the NYSE on Friday, October 20, 2006.
By: /s/ Mark Monroe under POA for William D. Perez
2007-05-23