<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2007-09-21</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000107140</issuerCik>
        <issuerName>WILEY JOHN &amp; SONS, INC.</issuerName>
        <issuerTradingSymbol>jwa</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001203432</rptOwnerCik>
            <rptOwnerName>BAKER WARREN J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O JOHN WILEY &amp; SONS, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>111 RIVER STREET</rptOwnerStreet2>
            <rptOwnerCity>HOBOKEN</rptOwnerCity>
            <rptOwnerState>NJ</rptOwnerState>
            <rptOwnerZipCode>07030-5774</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Director</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Phantom Stock Units</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>43.93</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2007-09-20</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>512</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>43.93</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F1"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>512</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>12923.57</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Phantom Stock Units</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>43.93</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2007-09-20</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>1024</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>43.93</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1024</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>13947.57</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The phantom stock units were accrued under the John Wiley &amp; Sons, Inc. Deferred Compensation Plan for Directors' Compensation and are to be settled 100% in John Wiley &amp; Sons, Inc. Class A Common Stock upon the reporting person's retirement.</footnote>
        <footnote id="F2">Annual Stock Award pursuant to the Directors Stock Plan and accrued under the Deferred Compensation Plan for Directors' Compensation.  The shares will be settled 100% in John Wiley &amp; Sons, Inc. Class A Common Stock upon the reporting person's retirement from the Board of Directors.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Josephine Bacchi for Warren Baker</signatureName>
        <signatureDate>2007-09-21</signatureDate>
    </ownerSignature>
</ownershipDocument>
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X0202
4
2007-09-21
0
0000107140
WILEY JOHN & SONS, INC.
jwa
0001203432
BAKER WARREN J
C/O JOHN WILEY & SONS, INC.
111 RIVER STREET
HOBOKEN
NJ
07030-5774
0
1
0
0
Director
Phantom Stock Units
43.93
2007-09-20
4
A
0
512
43.93
A
Class A Common
512
12923.57
D
Phantom Stock Units
43.93
2007-09-20
4
A
0
1024
43.93
A
Class A Common
1024
13947.57
D
The phantom stock units were accrued under the John Wiley & Sons, Inc. Deferred Compensation Plan for Directors' Compensation and are to be settled 100% in John Wiley & Sons, Inc. Class A Common Stock upon the reporting person's retirement.
Annual Stock Award pursuant to the Directors Stock Plan and accrued under the Deferred Compensation Plan for Directors' Compensation.  The shares will be settled 100% in John Wiley & Sons, Inc. Class A Common Stock upon the reporting person's retirement from the Board of Directors.
Josephine Bacchi for Warren Baker
2007-09-21