<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2006-11-17</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000108601</issuerCik>
        <issuerName>WRIGLEY WM JR CO</issuerName>
        <issuerTradingSymbol>WWY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001163203</rptOwnerCik>
            <rptOwnerName>FINLAY A RORY</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>410 N. MICHIGAN AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CHICAGO</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>606114213</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>VP&amp;Mng Dir-New Conf. Business</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2006-11-17</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>2812</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>38.48</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7223.27</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2006-11-17</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10250</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>45.86</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>17473.27</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2006-11-17</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>12187</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>43.74</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>29660.27</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2006-11-17</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>25249</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>51.90</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4411.27</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3207.50</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By WSP</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock/Class  B</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1088.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock/Class  B</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>786.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By WSP</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (Right to Buy)-O-01</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>38.48</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-11-17</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>2812</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>38.48</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2002-05-23</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2011-05-23</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>2812.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (Right to Buy)O-02</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>45.86</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-11-17</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10250</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>45.85</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2003-05-21</value>
                <footnoteId id="F4"/>
            </exerciseDate>
            <expirationDate>
                <value>2012-05-21</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>10250.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (Right to Buy)O-03</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>43.74</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-11-17</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>12187</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>43.74</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-05-20</value>
                <footnoteId id="F5"/>
            </exerciseDate>
            <expirationDate>
                <value>2013-05-20</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>12187.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4063.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeHolding>
            <securityTitle>
                <value>Common Stock Units</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.00</value>
                <footnoteId id="F6"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F7"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F7"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>9477.14</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>9477.14</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F8"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy) O-05</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>55.48</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2006-05-19</value>
                <footnoteId id="F9"/>
            </exerciseDate>
            <expirationDate>
                <value>2015-05-19</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>13125.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>13125.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy)O-04</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>49.82</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2005-05-25</value>
                <footnoteId id="F10"/>
            </exerciseDate>
            <expirationDate>
                <value>2014-05-25</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>16250.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>16250.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option(Right to Buy)06-O</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>46.60</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2007-05-18</value>
                <footnoteId id="F11"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-05-18</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>15100.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>15100.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Total includes shares acquired as a result of the reinvestment of dividends under the Wrigley Savings Plan (WSP) for Wrigley employees.</footnote>
        <footnote id="F2">On May 1, 2006, pursuant to a one-time five-for-four stock split (in the form of a 25% stock dividend), the Wm. Wrigley Jr. Company issued one share of Class B Common Stock for every four shares of Common Stock and one share of Class B Common Stock for every four shares of Class B Common Stock owned of record as of the close of business on April 17, 2006.  Shares acquired as a result of the stock split are exempt pursuant to Rule 16a-9(a).   The amount of securities beneficially owned by the reporting person following the reported transaction(s) have been updated to reflect the 5-for-4 stock split.  Additionally, the share units and/or stock options acquired as a result of the split have been converted to Common stock units and/or options.</footnote>
        <footnote id="F3">The Option vests in four equal annual installments beginning on May 23, 2002.</footnote>
        <footnote id="F4">The Option vests in four equal annual installments beginning on May 21, 2003.</footnote>
        <footnote id="F5">The Option vests in four equal annual installments beginning on May 20, 2004.</footnote>
        <footnote id="F6">Each share unit is equivalent to one share of the Company's Common Stock.</footnote>
        <footnote id="F7">Share units can be awarded under various programs of the Management Incentive Plan (MIP), which Plan is exempt under Rule 16b-3.  Share units acquired under the Stock Award Program are restricted as to sale or transfer until retirement, termination or death.</footnote>
        <footnote id="F8">Total includes share units acquired as a result of the reinvestment of dividends under various programs of the Management Incentive Plan (MIP), which Plan is 16b-3 exempt.</footnote>
        <footnote id="F9">The Option vests in four equal annual installments beginning on May  19, 2006.</footnote>
        <footnote id="F10">The Option vests in four equal annual installments beginning on May 25, 2005.</footnote>
        <footnote id="F11">The Option vests in four equal annual installments beginning on May 18, 2007.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>By: Mark Monroe Under POA for Rory Finlay</signatureName>
        <signatureDate>2006-11-17</signatureDate>
    </ownerSignature>
</ownershipDocument>
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X0202
4
2006-11-17
0
0000108601
WRIGLEY WM JR CO
WWY
0001163203
FINLAY A RORY
410 N. MICHIGAN AVENUE
CHICAGO
IL
606114213
0
1
0
0
VP&Mng Dir-New Conf. Business
Common Stock
2006-11-17
4
M
0
2812
38.48
A
7223.27
D
Common Stock
2006-11-17
4
M
0
10250
45.86
A
17473.27
D
Common Stock
2006-11-17
4
M
0
12187
43.74
A
29660.27
D
Common Stock
2006-11-17
4
S
0
25249
51.90
D
4411.27
D
Common Stock
3207.50
I
By WSP
Common Stock/Class  B
1088.00
D
Common Stock/Class  B
786.00
I
By WSP
Stock Option (Right to Buy)-O-01
38.48
2006-11-17
4
M
0
2812
38.48
D
2002-05-23
2011-05-23
Common Stock
2812.00
0.00
D
Stock Option (Right to Buy)O-02
45.86
2006-11-17
4
M
0
10250
45.85
D
2003-05-21
2012-05-21
Common Stock
10250.00
0.00
D
Stock Option (Right to Buy)O-03
43.74
2006-11-17
4
M
0
12187
43.74
D
2004-05-20
2013-05-20
Common Stock
12187.00
4063.00
D
Common Stock Units
0.00
Common Stock
9477.14
9477.14
D
Stock Option (Right to Buy) O-05
55.48
2006-05-19
2015-05-19
Common Stock
13125.00
13125.00
D
Stock Option (Right to Buy)O-04
49.82
2005-05-25
2014-05-25
Common Stock
16250.00
16250.00
D
Stock Option(Right to Buy)06-O
46.60
2007-05-18
2016-05-18
Common Stock
15100.00
15100.00
D
Total includes shares acquired as a result of the reinvestment of dividends under the Wrigley Savings Plan (WSP) for Wrigley employees.
On May 1, 2006, pursuant to a one-time five-for-four stock split (in the form of a 25% stock dividend), the Wm. Wrigley Jr. Company issued one share of Class B Common Stock for every four shares of Common Stock and one share of Class B Common Stock for every four shares of Class B Common Stock owned of record as of the close of business on April 17, 2006.  Shares acquired as a result of the stock split are exempt pursuant to Rule 16a-9(a).   The amount of securities beneficially owned by the reporting person following the reported transaction(s) have been updated to reflect the 5-for-4 stock split.  Additionally, the share units and/or stock options acquired as a result of the split have been converted to Common stock units and/or options.
The Option vests in four equal annual installments beginning on May 23, 2002.
The Option vests in four equal annual installments beginning on May 21, 2003.
The Option vests in four equal annual installments beginning on May 20, 2004.
Each share unit is equivalent to one share of the Company's Common Stock.
Share units can be awarded under various programs of the Management Incentive Plan (MIP), which Plan is exempt under Rule 16b-3.  Share units acquired under the Stock Award Program are restricted as to sale or transfer until retirement, termination or death.
Total includes share units acquired as a result of the reinvestment of dividends under various programs of the Management Incentive Plan (MIP), which Plan is 16b-3 exempt.
The Option vests in four equal annual installments beginning on May  19, 2006.
The Option vests in four equal annual installments beginning on May 25, 2005.
The Option vests in four equal annual installments beginning on May 18, 2007.
By: Mark Monroe Under POA for Rory Finlay
2006-11-17