<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2006-07-03</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000108601</issuerCik>
        <issuerName>WRIGLEY WM JR CO</issuerName>
        <issuerTradingSymbol>WWY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001105078</rptOwnerCik>
            <rptOwnerName>SMUCKER RICHARD K</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>THE J. M. SMUCKER COMPANY</rptOwnerStreet1>
            <rptOwnerStreet2>ONE STRAWBERRY LANE</rptOwnerStreet2>
            <rptOwnerCity>ORVILLE</rptOwnerCity>
            <rptOwnerState>OH</rptOwnerState>
            <rptOwnerZipCode>44256</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7384.87</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock/Class  B</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1843.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Common Stock Units</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F3"/>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-07-03</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F4"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>347.22</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F5"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F5"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>347.22</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>52206.07</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy) D-01</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>38.48</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2002-05-23</value>
                <footnoteId id="F6"/>
            </exerciseDate>
            <expirationDate>
                <value>2011-05-23</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>3750.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3750.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy) D-03</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>43.92</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2004-05-21</value>
                <footnoteId id="F7"/>
            </exerciseDate>
            <expirationDate>
                <value>2013-05-21</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>3500.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3500.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy) D-05</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>55.48</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2006-05-19</value>
                <footnoteId id="F8"/>
            </exerciseDate>
            <expirationDate>
                <value>2015-05-19</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>3250.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3250.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option (Right to Buy)-D-02</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>46.51</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2003-05-22</value>
                <footnoteId id="F9"/>
            </exerciseDate>
            <expirationDate>
                <value>2012-05-22</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>3125.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3125.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option(Right to Buy)06-D</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>46.60</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2007-05-18</value>
                <footnoteId id="F10"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-05-18</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>4800.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4800.00</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option(Right to Buy)D-04</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>49.82</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2005-05-25</value>
                <footnoteId id="F11"/>
            </exerciseDate>
            <expirationDate>
                <value>2014-05-25</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>3625.00</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3625.00</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Total includes shares acquired through the reporting person's participation in the Dividend Reinvestment Plan administered by Computershare.</footnote>
        <footnote id="F2">On May 1, 2006, pursuant to a one-time five-for-four stock split (in the form of a 25% stock dividend), the Wm. Wrigley Jr. Company issued one share of Class B Common Stock for every four shares of Common Stock and one share of Class B Common Stock for every four shares of Class B Common Stock owned of record as of the close of business on April 17, 2006.  Shares acquired as a result of the stock split are exempt pursuant to Rule 16a-9(a).   The amount of securities beneficially owned by the reporting person following the reported transaction(s) have been updated to reflect the 5-for-4 stock split.  Additionally, the share units and/or stock options acquired as a result of the split have been converted to Common stock units and/or options.</footnote>
        <footnote id="F3">Each share unit is equivalent to one share of the Company's Common Stock.</footnote>
        <footnote id="F4">Acquired under the Non-Employee Director Deferred Compensation Plan (NEDDCP), which Plan is 16b-3 exempt.</footnote>
        <footnote id="F5">The equivalent value of share units acquired under the Deferred Compensation Plan for non-employee Directors may be transferred to other funds within the grantor trust for the Plan but may not be distributed until the earlier of age 70 or retirement from the Board.</footnote>
        <footnote id="F6">The option vests in four equal annual installments beginning on May 23, 2002.</footnote>
        <footnote id="F7">The Option vests in four equal annual installments beginning on May 21, 2004.</footnote>
        <footnote id="F8">The Option vests in four equal annual installments beginning on May 19, 2006.</footnote>
        <footnote id="F9">The Option vests in four equal annual installments beginning on May 22, 2003.</footnote>
        <footnote id="F10">The Option vests in four equal annual installments beginning on May 18, 2007.</footnote>
        <footnote id="F11">The Option vests in four equal annual installments beginning on May 25, 2005.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>By: Mark Monroe under POA for Richard Smucker</signatureName>
        <signatureDate>2006-07-05</signatureDate>
    </ownerSignature>
</ownershipDocument>
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X0202
4
2006-07-03
0
0000108601
WRIGLEY WM JR CO
WWY
0001105078
SMUCKER RICHARD K
THE J. M. SMUCKER COMPANY
ONE STRAWBERRY LANE
ORVILLE
OH
44256
1
0
0
0
Common Stock
7384.87
D
Common Stock/Class  B
1843.00
D
Common Stock Units
2006-07-03
4
A
0
347.22
0
A
Common Stock
347.22
52206.07
D
Stock Option (Right to Buy) D-01
38.48
2002-05-23
2011-05-23
Common Stock
3750.00
3750.00
D
Stock Option (Right to Buy) D-03
43.92
2004-05-21
2013-05-21
Common Stock
3500.00
3500.00
D
Stock Option (Right to Buy) D-05
55.48
2006-05-19
2015-05-19
Common Stock
3250.00
3250.00
D
Stock Option (Right to Buy)-D-02
46.51
2003-05-22
2012-05-22
Common Stock
3125.00
3125.00
D
Stock Option(Right to Buy)06-D
46.60
2007-05-18
2016-05-18
Common Stock
4800.00
4800.00
D
Stock Option(Right to Buy)D-04
49.82
2005-05-25
2014-05-25
Common Stock
3625.00
3625.00
D
Total includes shares acquired through the reporting person's participation in the Dividend Reinvestment Plan administered by Computershare.
On May 1, 2006, pursuant to a one-time five-for-four stock split (in the form of a 25% stock dividend), the Wm. Wrigley Jr. Company issued one share of Class B Common Stock for every four shares of Common Stock and one share of Class B Common Stock for every four shares of Class B Common Stock owned of record as of the close of business on April 17, 2006.  Shares acquired as a result of the stock split are exempt pursuant to Rule 16a-9(a).   The amount of securities beneficially owned by the reporting person following the reported transaction(s) have been updated to reflect the 5-for-4 stock split.  Additionally, the share units and/or stock options acquired as a result of the split have been converted to Common stock units and/or options.
Each share unit is equivalent to one share of the Company's Common Stock.
Acquired under the Non-Employee Director Deferred Compensation Plan (NEDDCP), which Plan is 16b-3 exempt.
The equivalent value of share units acquired under the Deferred Compensation Plan for non-employee Directors may be transferred to other funds within the grantor trust for the Plan but may not be distributed until the earlier of age 70 or retirement from the Board.
The option vests in four equal annual installments beginning on May 23, 2002.
The Option vests in four equal annual installments beginning on May 21, 2004.
The Option vests in four equal annual installments beginning on May 19, 2006.
The Option vests in four equal annual installments beginning on May 22, 2003.
The Option vests in four equal annual installments beginning on May 18, 2007.
The Option vests in four equal annual installments beginning on May 25, 2005.
By: Mark Monroe under POA for Richard Smucker
2006-07-05