<?xml version="1.0"?>
<ownershipDocument>

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    <periodOfReport>2007-10-24</periodOfReport>

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    <issuer>
        <issuerCik>0000107140</issuerCik>
        <issuerName>WILEY JOHN &amp; SONS, INC.</issuerName>
        <issuerTradingSymbol>jwa</issuerTradingSymbol>
    </issuer>

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            <rptOwnerName>PESCE WILLIAM J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O JOHN WILEY &amp; SONS INC</rptOwnerStreet1>
            <rptOwnerStreet2>111 RIVER STREET</rptOwnerStreet2>
            <rptOwnerCity>HOBOKEN</rptOwnerCity>
            <rptOwnerState>NJ</rptOwnerState>
            <rptOwnerZipCode>07030</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
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            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>President and CEO</officerTitle>
        </reportingOwnerRelationship>
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                </transactionShares>
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    <ownerSignature>
        <signatureName>Josephine Bacchi for William Pesce</signatureName>
        <signatureDate>2007-10-24</signatureDate>
    </ownerSignature>
</ownershipDocument>
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X0202
4
2007-10-24
0
0000107140
WILEY JOHN & SONS, INC.
jwa
0001201959
PESCE WILLIAM J
C/O JOHN WILEY & SONS INC
111 RIVER STREET
HOBOKEN
NJ
07030
1
1
0
0
President and CEO
Class A Common
2007-10-23
4
M
0
130700
13.8907
A
742444
D
Class A Common
2007-10-23
4
S
0
100
43.38
D
742344
D
Class A Common
2007-10-23
4
S
0
100
43.34
D
742244
D
Class A Common
2007-10-23
4
S
0
100
43.32
D
742144
D
Class A Common
2007-10-23
4
S
0
200
43.31
D
741944
D
Class A Common
2007-10-23
4
S
0
8400
43.25
D
733544
D
Class A Common
2007-10-23
4
S
0
2500
43.28
D
731044
D
Class A Common
2007-10-23
4
S
0
3400
43.27
D
727644
D
Class A Common
2007-10-23
4
S
0
4400
43.26
D
723244
D
Class A Common
2007-10-23
4
S
0
100
43.3
D
723144
D
Class A Common
2007-10-23
4
S
0
600
43.29
D
722544
D
Class A Common
2007-10-23
4
S
0
100
43.37
D
722444
D
Non-Qualified Option
13.8907
2007-10-23
4
M
0
130700
13.8907
D
2003-05-01
2008-04-30
Class A Common
130700
0
D
Josephine Bacchi for William Pesce
2007-10-24